On May 19, the 2025 Asian Domain Name Dispute Resolution Center’s Domain Name Practice Development Training and Global Digital Brand Guardianship and Domain Name Gaming Strategy Seminar was successfully held in Beijing. The conference was hosted by the Asian Domain Name Dispute Resolution Center (ADNDRC) along with the China International Economic and Trade Arbitration Commission (CIETAC), the Online Dispute Resolution Center (ODRC), the Hong Kong International Arbitration Center (HKIAC), the Korean Internet Address Dispute Resolution Committee (KIDRC), and the Asian International Arbitration Center (AIAC) as the conference’s co-organizers. Wang Chengjie, Deputy Director and Secretary General of CIETAC, attended the Opening Ceremony and delivered a speech. The conference was chaired by Lu Yahan, Deputy Secretary General of CIETAC Online Dispute Resolution Center and Director of ADNDRC.

(Meeting venue)

The meeting was held both online and offline and invited experts and scholars in the field of domain name dispute resolution and brand protection from mainland China, Hong Kong, South Korea, and Malaysia as the seminar’s guests. This event attracted nearly 150 experts, scholars and lawyers.

(Speech delivered by Wang Chengjie, Deputy Director and Secretary General of CIETAC)

In his speech, Wang Chengjie, Secretary General of CIETAC remarked that the domain name is the core logo of an enterprise on the Internet and an important carrier of the digital assets of the enterprise brand. Wang emphasized this conference’s focus on the best practices of enterprise digital brand protection and domain name dispute resolution, which is necessary to safeguard the trademark rights and interests of enterprises and promote the innovative development of companies. Secretary General Wang Chengjie pointed out that in the current era of a digital economy, companies need to establish a systematic brand protection program that "combines offensive and defensive strategies." Following up on the policy development of domain name registration and regulation and strengthening the monitoring of domain name infringement are effective means for enterprises to anticipate network risks and defend against network infringement. A comprehensive understanding of the domain name dispute resolution mechanism and effective use of emerging technology can help enterprises accurately combat domain name infringement and retrieve domain names that have been maliciously registered. As the founding organization and Beijing office of ADNDRC, CIETAC will continue to work closely with the other offices to improve the domain name dispute resolution mechanism, enrich the theory and practice of domain name dispute resolution, and jointly provide high-quality domain name dispute resolution services for global parties.

(Lu Yahan, Deputy Secretary General of the CIETAC Online Dispute Resolution Centre and Director of ADNDRC, chaired the meeting.)

The first session was titled "Keeping Your Name: Building a Globalized Digital Brand Defense System." Zhang Jianchuan, Senior Director of Asia-Pacific Stakeholder Cooperation at The Internet Corporation for Assigned Names and Numbers (ICANN), Xue Hong, Director of the Center for Internet Policy and Law at Beijing Normal University, Zhang Yu, China General Manager and Asia Pacific Industry Relationship Manager of Markmonitor, and Liu Hongyu, Director of Domain Name International Business Department at the National Engineering Research Centre for Internet Domain Name System (ZDNS), respectively presented on “The Latest Policy Development of ICANN,” “The Exploration of Dispute Resolution of Online Virtual Property,” “How Trademark Protection Agencies can Tackle Domain Name Infringement,” “The Significant Impact and Significance of Global Digital Brand Building and Trademark Protection.”  These presentations shared the latest development opportunities in the industry and provided comprehensive domain name defense protection solutions from different perspectives on domain name protection.

(From left to right: Director Zhang Jianchuan, Director Xue Hong, Manager Zhang Yu, Director Liu Hongyu)

The second topic was the “Rules and Strategies for Domain Name Disputes,” in which representatives from the four offices of ADNDRC and domain name dispute resolution experts shared specific issues in domain name dispute management and adjudication. First, Louise Wong, Secretary General of ADNDRC and Special Advisor of HKIAC, reviewed the efforts of ADNDRC in enhancing its international image and management level from the past year and shared the future development plan of ADNDRC. Yune Gie SUNG, Secretary General of KIDRC, Director of ADNDRC, and Representative of the ADNDRC Korea Office, Huang Qiqi, HKIAC Case Secretary and Representative of the ADNDRC Hong Kong Office, Vishnu Menon, AIAC International Case Advisor, Director of the ADNDRC, and Representative of ADNDRC Kuala Lumpur Office, and Zhang Zhiyu, Case Manager at CIETAC and Representative of the Beijing Office of the ADNDRC, all shared their views on the common procedural issues in domain name dispute resolution. Based on his extensive experience in domain name adjudication, Vice Dean and Henry Cheng Professor in International Law of the Faculty of Law at the University of Hong Kong Zhao Yun shared case studies and discussed common substantive issues in domain name dispute resolution.

(From top to bottom, left to right: Secretary General Louise Wong, Vice Dean Zhao Yun, Secretary General Yune Gie Sung, Case Secretary Huang Qiqi, Director Vishnu Menon, Case Manager Zhang Zhiyu)

The conference was noted as a great success, as it strengthened communications, gathered consensus, and provided balanced governance wisdom and professional advice for corporate digital brand protection.